BBC on show at Fruit Logistica

Key players in Europe’s fresh produce industry will see first-hand how to drive greater productivity through their operation using advanced fruit sorting technology from New Zealand company BBC Technologies.

BBC will be showcasing its innovative fruit sorting solutions at Fruit Logistica in Germany for the fourth consecutive year. The event, which takes place in Berlin from 5 – 7 February, attracts more than 2,400 companies and 50,000 visitors from all parts of the world’s fresh BBC Technologies is riding a wave of interest in its technology as customers look for ways of gaining efficiencies while ensuring premium quality product.

At Fruit Logistica, BBC will showcase its new MIRA -360 machine which sorts for colour and identifies and removes defects including cracks and splits, soft rot, wrinkles and bruises and insect damage. It also sorts in multiple streams by size to ensure customers comply with standard industry sizing bands.

Also on display will be BBC’s Fresh Tracker™ traceability software which can track individual products from harvesting and processing through to packaging and point of sale. International Sales and Marketing Manager Jason Walker says Fresh Tracker is resonating strongly with customers as demand grows for ways of minimising risk and ensuring fresh produce is of premium quality.

BBC’s key business is in providing customers with turnkey solutions which combine its high-tech sorting and filling solutions with support products and Freshtracker.

Walker says all components of the company’s solution effectively ‘talk’ to each other and are both simple and efficient to use. “Our offering is very attractive to cherry growers in Europe (which accounts for around 75 per cent of global production) as it gives them a range of options for presenting their fruit and helps them ensure their fruit is premium quality and lasts on the shelf,” says Walker.

He says BBC’s turnkey solutions are also increasingly sought after as blueberry plantings expand in Europe, particularly in the east where, for example, BBC has recently installed several new lines in Poland.

The company will have five staff on its stand at Fruit Logistica – two from BBC’s European office in the Netherlands, one from its Chilean office and two from New Zealand. In terms of overall sales, Europe is BBC’s fastest growing region and Walker says having staff on the ground there is paying dividends for the company.

“We can attend to sales enquiries immediately and it also allows us to maintain our company’s commitment to the highest level of service. “Our service manager based in Europe is supported by a mobile service team which comes to the region in busy periods. That means when customers have an issue, they simply need to pick up the phone to our support team and help is at hand.”

BBC General Manager Geoff Furniss invited existing and potential customers to visit the company’s stand at Fruit Logistica. “We are excited to be able to talk directly to a cross section of people in the industry and who them the benefits our technology can deliver. BBC has deep roots in the horticulture sector and owns 162 hectares of blueberries in New Zealand. It has been selling its technology in the United States for 13 years and also has established markets in Europe, South America and Australasia, with its equipment operating The company employs more than 85 staff in New Zealand and overseas and is actively recruiting to support its steady growth in domestic and offshore markets.

Fruit Logistica takes place from 5 – 7 February. Find out more at: